Some Wicklow Baby Love

Rachel, Laura, Ben & Jonny THURS12JAN23

eading up to the new Kaliedy baby store up in Kilcroney, it’s easy to get that Avoca feeling.

A little haven just off the N11, ample parking, big trees, swanky showrooms, friendly faces.

The only big difference is the distinct lack of the corporate creep that has long taken over the Kilmacanogue favourite hangout for Ladies Who Lunch. Up at Kilcroney, the air is still fresh, and so are the people you’ll find there.

People like Rachel, Laura, Ben and Jonny, four fifths of the clever clogs behind Kaliedy (Corrine was busy exploring new stock), a new nursery and toy store that has proven to be one Wicklow’s greatest lockdown success stories. Launching online in September 2020, Kaliedy – the name is a twist on kaleidoscope – proved such a hit with parents that it has today garnered over 2,900 5-star reviews.

Which is nuts.

And then there are the gongs. Mums & Tots Awards: Best Baby Store 2020 and 2021; Retail Excellence Awards: New E-Commerce Retailer Of The Year 2021; Digital Business Ireland Awards: New Website Of The Year 2021 and National Parent Product Awards: Best Online Retailer Silver Badge 2022.

Such accolades may have something to do with the fact that Kaliedy offer next day delivery, are the only nursery retailer in Ireland to ensure all their own brand packaging is 100% recyclable, are exclusive stockists of the Early Learning Centre toys across Ireland, are proud charity partner with BUMBLEance (the Irish Children’s National Ambulance Service), and they’re also 100% Irish, with a Guaranteed Irish seal of approval to prove it. The gang also have a price match policy, ensuring you always get the best bang for your buck. And your baby.

So, is it any wonder the fabulous five made the leap to bricks and mortar in December, moving into Kilcroney for those parents who like to see, touch and breath in what they’re buying for junior. The same-second delivery is nice too.

And to mark the new store, Kaleidy have special offers and exclusives aplenty, including the Uppababy Vista V2, left, (good car seat and base bundle here, plus one with a free, eh, footmuff here), along with the much-loved Leclerc strollers here and the Hauck Alpha Highchair here. You can go explore the full store right here.

Oh, and alongside the free parking, there’s also free car seat fitting, free pushchair build and personal shopping appointments, right now there’s a free ELC Blossom Farm playmat with every pushchair and a free rearview mirror with any car seat.

But hey, before we go Full Troy McClure here, let’s grab five minutes with Laura and Johnny, to find out how all this award-laden, 5-star baby love came into being…

Open Monday to Saturday from 10am to 5pm, you can find out more about Kaliedy online here, and follow on Instagram here and Facebook here.