hen GG was a young, incredibly handsome and debonair young boy, style wasn’t so much what you wore as much as how you wore it.
Which was just as well, given that the clothes on your back were very often hand-me-downs.
Not so bad when it was one of GG’s six brothers, but not so great when it was a discarded garment from one of our four sisters.
Still, one thing you could be sure of in the 1960s and ’70s, kids’ clothes were built to last. And last. And last.
These days, thanks to godless sites such as Boohoo and Pretty Little Thing it would appear that disposable is always the latest fashion. Worse, it can be pretty darn difficult to find attire these days that fits the body and doesn’t feck the mind.
It’s a conundrum that Daneille Murphy became increasingly aware of as she traveled as a make-up artist to London, Madrid, Paris and beyond. Always searching out clothes made to last from quality materials, and without the feeling that someone far away got half-a-pittance for its creation.
Upon becoming a mother, the search for quality kids clothes proved even tougher. Which is why Danielle decided last March to finally open her own boutique, Pom Pom Pirate, stocking only the very finest from the across the globe.
The goal being to sell clothes for kids up to 8 years of age that are not only stylish and ethically-made but affordable too. “People shouldn’t be punished for making the right choice,” is how Danielle puts it.
With the full Pom Pom Pirate wardrobe available online (boasting free delivery for anyone in the A63 postcode), you can also catch Danielle every Sunday at the Killruddery Christmas Market.
For those who like to press the 100% cotton.
In the meantime, we swung by the Pom Pom HQ this afternoon to find out how Ms Murphy got all the way from there to here…
You can check out Pom Pom Pirate’s full range on their website here, and follow them for the latest fashions on Instagram here and Facebook here.
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