Time For That Christmas Pup’s First Groom

Hey, all the best dogs are adopted…

atest press release from Fernanda at V.I.Pets on Theatre Lane, issued on Monday, April 20th 2026…

Your puppy’s first year sets the tone for the rest of their life.

By starting grooming early and keeping it consistent, you’re not just maintaining their appearance—you’re investing in their comfort, confidence, and happiness.

Why Starting Early Matters
Just like socialisation and training, grooming should begin as early as possible. Puppies are naturally more adaptable, which makes it the perfect time to introduce them to new experiences like brushing, bathing, nail trimming, and even the sounds of clippers and dryers.

Starting early helps your puppy:

⦿ Build positive associations with grooming
⦿ Feel safe and comfortable being handled
⦿ Prevent fear-based reactions later in life

Waiting too long can lead to stress, anxiety, and even aggressive behaviour during grooming sessions. Many adult dogs who were not properly introduced to grooming as puppies develop severe anxiety—sometimes requiring full shaves due to matting or becoming too difficult to handle safely.

When puppies aren’t brushed regularly or aren’t used to being groomed, their coats can quickly become tangled and uncomfortable.

In these cases, the only humane solution is often a full shave. While this relieves the dog physically, it’s not the look most owners want — and more importantly, it can be a stressful experience for the dog.

Grooming Is More Than Just Looks, It’s essential For:

⦿ Skin and coat health
⦿ Early detection of lumps, parasites, or irritation
⦿ Hygiene (especially around eyes, ears, and paws)
⦿ Overall comfort and wellbeing

Think of it as part of your puppy’s healthcare routine. And if you bring your puppy to V.I.Pets, we don’t just groom, we guide.

We’ll help you understand:

⦿ Which brushes and tools are right for your puppy’s coat
⦿ How to brush properly without causing discomfort
⦿ How often your dog should be groomed
⦿ Simple routines you can do at home to maintain their coat between visits

Our goal is to empower you as an owner, so grooming becomes a positive experience both at home and in the salon.

Tips to Get You Started

⦿ Touch and handle your puppy daily: paws, ears, face—make it normal
⦿ Introduce brushing slowly: short sessions, lots of praise
⦿ Use treats and positive reinforcement: make grooming feel like a reward
⦿ Keep it consistent: little and often is better than long, stressful sessions

So if Santa brought you a puppy, now is the perfect time to book at V.I.Pets that first grooming appointment.

Open seven days a week, you can find out more about V.I.Pets on their website here, Facebook here and Instagram here. You can also book your Spot here, or get in touch on email here or phone here.