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The subject of a Greystones Archaeological & Historical Society talk by James Scannell back in 2023, Hinde rejected the kitsch label that would later be applied to his work, telling The Irish Times, “It’s true that in some cases my images were doctored and distorted, but if you photographed a beautiful scene off the west coast of Ireland, it would come out as practically monochrome.
Aerial Lift to Eagle’s Nest on Bray Head
e may have been born in Somerset, but after setting up his photography 
studio in Dublin back in 1956, John Wilfed Hinde became synonymous with Ireland.
e may have been born in Somerset, but after setting up his photography 
studio in Dublin back in 1956, John Wilfed Hinde became synonymous with Ireland.And that was all down to his iconic postcards over the following 16 years, Hinde’s trademark being to turn all the colours up to 11.
And sometimes, if the sun was actually out, maybe even 12.
The man led a colourful life too, having been part of the circus in the late 1940s and ’50s (where he met his future wife) and, after selling John Hinde Ltd in 1972, spending the rest of his life pursuing his love of painting. In 1993, The Irish Museum Of Modern Art held a retrospective of his work. Four years later, Hinde died in Dordogne, France, knowing that millions of his postcards had been sent around the world.
You can see why Hinde’s work was so popular when you look at these striking images of Greystones, Bray and beyond, and it’s no surprise that the man impacted tourism where’er he did go.
You can see why Hinde’s work was so popular when you look at these striking images of Greystones, Bray and beyond, and it’s no surprise that the man impacted tourism where’er he did go. It helped his business, of course, when you take into account just how dull our postcards looked like before these colour-saturated and highly idealistic visions started popping through people’s letterboxes.
John Hinde 1990
The subject of a Greystones Archaeological & Historical Society talk by James Scannell back in 2023, Hinde rejected the kitsch label that would later be applied to his work, telling The Irish Times, “It’s true that in some cases my images were doctored and distorted, but if you photographed a beautiful scene off the west coast of Ireland, it would come out as practically monochrome. 
So we set out to create visually the impression you’d thought you’d had”.
You can go grab yourself some fine John Hinde postcards right about here, and if you have any to share here, the email is [email protected].
A John HInde kinda Sunday
Busy Day at the Harbour. Pic: John Hinde
Fishermen’s Blues. John Hinde postcard
Vintage John Hinde Glendalough Postcard
Bray Multiview Postcard John Hinde
Glenview Hotel: The Early Years. Source: John Hinde Studios
Bray promenade goes Full John Hinde
Bray Head Cross
Bray Head from Killiney 1966
La Touche Hotel postcard
Meh
Harbour 1960s
John Hinde 1966
Greystones Postcard John HInde 1960s
Glen Of The Downs
Bright lights, big city…
Bray Head gets some snow. Pic Dan Noble/John Hinde
Britas Bay
Silver Strand
Peter and Sarah-Jane Lavelle get the turf…