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Key to the founders’ vision for Project Health is its role as a referral tool for GPs in East Wicklow. Through working in the HSE, speaking with doctors, and personal family experience, it became clear to Shane that there was a will but not a way for GPs to effectively ‘prescribe’ the diet and exercise changes that would benefit so many of their patients.
Shane and Conor are keen to stress that Project health is not a gym, a personal-training service, or a company offering a silver bullet solution unavailable anywhere else.

Conor Verbruggen & Shane Keogh
atest press release from young Shane at PhysioKlinic, issued on
July 23rd, 2025…

to train smarter, with less guesswork.